FAQ
Welcome to the FAQ section! Here, we’ve answered some of the most common questions to help you better understand our services and offerings.
Common Inquiries
What is the FAC Marketing Management Consultancy?
We are an independent niche marketing agency based in UAE, and we combine both regional and local experience and supporting businesses and entrepreneurs to start their vision to business life.
What does the “FAC” in FAC Marketing Management Consultancy stands for?
We have a special flavor where the founder took her reputation and name to define her vision and sharpen it to bring it to life. So FAC stands for the initials of our founder and leader, Faten Abdulla” who combines both regional and local experience and supporting businesses and entrepreneurs to start their vision to business life.
What are the key elements of marketing strategy?
The main elements of marketing strategy are your target audience, goals and objectives and the tactic you will employ to actively market to your target audience and achieve your goal KPIs. These three elements are crucial to formulate an effective marketing strategy.
What is the purpose of marketing strategies?
Whatever the size of your business it is important that you have a marketing strategy in place, to make sure that whatever marketing activity you do, it is aligned with your goals and objectives. Having a strategy means you have clear steps to take to meet your objectives whether they are short term, mid-term or long term.
Why is a marketing strategy important?
It gives you a clear plan to stick to and something to measure against your results. If you have a plan in place to meet a certain objective, and that objective wasn’t met, then the activity would need to be analysed to make sure it was the right one for the objective.
How do you market content?
Content marketing is the description given for the creation and distribution of relevant and valuable content in order to attract a target market to a destination. Content is the collective term used for press releases, articles, blogs, infographics, video, and images. Distribution of content can be on your own website and social media channels or via third-party channels such as Influencers’ blogs, online and offline publishers and news portals.
Who do you work with?
We have been involved in providing extensive public relations services to both government and private sector organizations. Services and counseling in environment communication, crisis control, community relations and public awareness are part of the comprehensive portfolio of services that we provide to our public-sector clients
How do you measure your success in achieving the KPIs?
There are key essential elements for the measurement of PR KPIs. These 5 elements are:
- Number of Impression
- Website Traffic and Referrals
- Social Media Engagement
- Sentiment analysis
- Share of Voice.